BP pulls promoting marketing campaign simply months after our authorized grievance


Throughout BP’s net-zero announcement yesterday, new CEO Bernard Looney introduced that BP will “cease company status promoting” and that the present Potentialities In all places advert marketing campaign will finish and never get replaced.

In December, we made a authorized grievance towards the marketing campaign, which we believed might mislead folks into pondering that BP are a renewables firm, when 96% of the corporate’s spend is on oil and gasoline.

We’re demanding extra particulars after BP pulls its promoting marketing campaign

We welcome the oil big’s announcement that it’ll stop its present promoting marketing campaign, and see it as an acknowledgement that BP’s multimillion greenback advertising marketing campaign was targeted on enhancing its public status, whereas ignoring the truth of the local weather impacts of its oil and gasoline merchandise and operations.

What this implies for our authorized grievance

In December, our legal professionals filed a grievance to the UK Nationwide Contact Level for the OECD Tips for Multinational Enterprises, claiming the oil big’s promoting marketing campaign was deceptive to shoppers – given its concentrate on clear power investments, when in actuality greater than 96% of BP’s annual spend remains to be on oil and gasoline. The marketing campaign was BP’s largest advertising blitz in a decade, with adverts proven throughout billboards, newspapers, tv and social media within the UK, US and Europe.

ClientEarth’s Local weather Accountability Lead Sophie Marjanac mentioned:

“With yesterday’s announcement, BP seems to have accepted that its strategy to promoting was not according to its said ambition of serving to the world get to internet zero and that it was primarily aimed toward enhancing the corporate’s status.”

The transfer is a step-change in messaging from BP, which has spent thousands and thousands of kilos selling its inexperienced credentials, however extra must be finished.

Sophie continued: “We now must now see comparable motion from the remainder of the oil trade – listed firms like Exxon, Shell, Chevron and Complete, who all use aggressive advertising to advertise their inexperienced credentials while increasing oil and gasoline manufacturing.”

Within the face of the local weather emergency, the general public ought to know the reality concerning the fossil gasoline trade and the way its rising volumes of oil and gasoline manufacturing are fuelling the local weather disaster.

We’re additionally calling on the UK authorities to ban all promoting by fossil gasoline firms until it comes with a warning concerning the impression burning fossil fuels has on folks and planet.

What subsequent for BP?

BP CEO Bernard Looney additionally introduced a net-zero ambition for emissions related to its oil and gasoline manufacturing for 2050. Our legal professionals at the moment are calling for BP to present extra element concerning the nearer-term milestones and targets of its net-zero technique.

“Given the corporate itself acknowledges that there have been perceived inconsistencies between what it says and what it does, we might be trying ahead to additional element about precisely the way it will decarbonise according to the Paris Settlement,” Sophie mentioned.

“We welcome BP speaking about declining oil and gasoline manufacturing, however there must be extra rationalization about how offsets and carbon seize and storage can realistically ship the corporate’s decarbonisation ambitions whereas manufacturing continues.”

We additionally welcome a dedication to additional transparency across the firm’s ambitions to alter its strategy to political lobbying.

For the reason that Paris Settlement was signed, BP has been among the many prime 5 publicly traded oil and gasoline firms which have collectively spent $1 billion on lobbying politicians and making an attempt to enhance its inexperienced credentials through slick advertising campaigns. BP can be a member of the American Petroleum Institute – a commerce organisation that has been concerned in campaigns to sow doubt about the necessity to take motion towards local weather change.

Our grievance towards BP’s promoting will proceed, and our legal professionals are ready to obtain a proper response from the oil firm as a part of the complaints process.

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